Definitions vary and there’s a lot of scope for overlap in several areas. Some people might refer to a ‘website SEO audit’ as a technical audit, yet others would argue that only a small portion of the elements covered would qualify as ‘technical. Needless to say it’s a contentious subject, but what’s important is that when carrying out your own audits, the scope SEO Anomaly is well documented and understood by all stakeholders. Bing Webmaster Tools is a suite of SEO tools that looks at your performance data and analyzes them so you can optimize your pages on Bing search results.
- The next step is to use a site audit tool like Semrush Site Audit, Ahrefs Website Audit, Screaming Frog, or others to identify potential issues with your SEO.
- Page loading speed is a major ranking factor, it also significantly affects user experience, especially on mobile.
- Websites that provide better user experiences, as measured by core web vitals, receive preferential treatment in search rankings.
- Save your backlinks lists, export them in different formats and track your backlinks status over time.
Benchmark Against Competitors
To find out what the best next steps are, you need to look at the data. These elements can determine whether someone clicks through to your content—or scrolls past it. Next, use the Backlink Audit tool to get a clear picture of your link profile’s health.
Review Your Meta Elements
A thorough SEO audit helps identify and fix technical problems and informs long-term SEO strategy. An SEO audit is a complete analysis of your website to identify issues that affect its performance in search engine rankings. It covers technical aspects, content quality, backlinks, and user experience. Now that we’ve ensured your site is crawlable and technically sound, it’s time to scrutinize your content and on-page elements. The goal is to identify content gaps or issues that could be preventing you from ranking or engaging users effectively. Analyzing on-page SEO improves overall SEO performance by identifying specific areas where individual pages can be strengthened to better match search intent and communicate relevance to search engines.
The goal of an SEO audit is to uncover underlying issues that may be hindering search performance and to create a prioritized action plan for optimization. Analyzing your organic traffic involves reviewing the visitors who arrive at your website through unpaid search engine results. Analyzing your organic traffic typically includes evaluating traffic sources, top-performing pages, keyword rankings, user behavior, and trends over time. A backlink profile represents the complete collection of all external links pointing to your website from other domains across the internet. Backlink profiles essentially reflect your website’s reputation and authority in the digital ecosystem as perceived by search engines.
Find On-Page SEO Issues at Scale
Seasoned professionals typically have a quick list of technical SEO items to check off when looking to solve ranking and indexing issues. Likewise, agencies and consultants often perform in-depth technical SEO audits, sometimes running hundreds of pages, to help improve the search visibility of their clients. After completing an SEO audit, you’ll probably uncover numerous areas for improvement. Prioritizing these tasks based on potential impact and the resources needed to address them is crucial. Concentrate on issues most likely to improve your search rankings and enhance the user experience.
The advice you’ll read below comes from my over a decade of experience helping enterprise-level SEOs drive results. Connect SEO efforts to measurable KPIs from rankings to site conversions with the only interactive, real-time SEO analytics platform. Before, during, and after your audit, use our complete SEO checklist to keep your optimization efforts on the right track.